International Marketing Essay Example | Topics and Well Written Essays - 1500 words - 2

International Marketing - Essay Example It is one of the most powerful elements in international marketing. It is stated that advertisement though impersonal in character, could create profound influence in persuading prospects to become customers. It is true that advertisement carries only a message to the consumers and does not substantiate the consumers with any physical attributes. Nowadays, advertising is becoming exceedingly important in everyday life. The use of the Internet has augmented the importance of advertising as advertisements about a specific brand or product reach people easier. Many advertisements have deeper meanings than when seen at first sight especially in magazines where the main goal of the advertisement is to convey a message to the readers through the use of text or symbols. Central to much of modern day advertising in glossy magazines is the use of the metaphor. (Proctor et al, 2005). Metaphors are often used to broaden the way of understanding things. They also lead to a high level of ambiguit y in the metaphoric form.