The influence of Offensive Air Support in modern warfare Essay

The influence of Offensive Air Support in modern warfare - Essay Example This study represents a study of the influence of offensive air support in modern warfare, representing a look into the various modes and operational facets that comprise this field of operations on the battlefield. The history of offensive bombing missions has changed as tactics and weaponry as well as aircraft and missions have progressed1. An example of the preceding is the abandonment of daylight bombing missions during World War II as a result of the heavy losses faced by Allied aircraft due to effective air defences by Germany2. The historical examples to add impact to the focus of this study are almost inexhaustible. But, the importance of the subject matter in terms of its implications as a part of events that impact us all, cannot be denied. The study represents a look into the influence of offensive air support in modern warfare, the methodologies utilised in conducting the research are the foundational facets that contribute to the integrity of the study. The preceding areas represent a means to look into the influence of offensive air support in modern warfare, as to its present state, how it morphed into this situation, and the future of offensive warfare. The objective of the research is to uncover the answers and suppositions to the Aims of this study via the utilisation of secondary research methodologies. The study utilised a combination of qualitative and quantitative research in combination with secondary sources. The combination of methodologies that utilised quantitative research to a lesser degree, thus aided in understanding key components of the question in terms of market occurrences, and historical facets. Secondary research represented the means via which this examination was conducted, as a result of books, journals, magazine articles as well as the Internet were invaluable in obtaining a broad cross section of sources from which a balanced approach could be

International Marketing Essay Example | Topics and Well Written Essays - 1500 words - 2

International Marketing - Essay Example It is one of the most powerful elements in international marketing. It is stated that advertisement though impersonal in character, could create profound influence in persuading prospects to become customers. It is true that advertisement carries only a message to the consumers and does not substantiate the consumers with any physical attributes. Nowadays, advertising is becoming exceedingly important in everyday life. The use of the Internet has augmented the importance of advertising as advertisements about a specific brand or product reach people easier. Many advertisements have deeper meanings than when seen at first sight especially in magazines where the main goal of the advertisement is to convey a message to the readers through the use of text or symbols. Central to much of modern day advertising in glossy magazines is the use of the metaphor. (Proctor et al, 2005). Metaphors are often used to broaden the way of understanding things. They also lead to a high level of ambiguit y in the metaphoric form.