Destiny in Madame Bovary :: Madame Bovary Essays

Fate in Madame Bovary   â Destiny: the apparently unavoidable progression of events.1â Is this definition valid, or do we, as individuals, all things considered, or characters in books, control our own predetermination? Gustave Flaubert's Madame Bovary embodies how we hold predetermination in our own hands, forming it with the moves we make and the decisions we make. Flaubert utilizes Emma Bovary, the fundamental character of his novel, to exhibit this. For an amazing duration, Emma settles on numerous choices, every one of them influencing her destiny and by examining these choices one could see from the starting that Emma is bound to endure. In any case, one can likewise pinpoint such choices making occasions as her marriage, her little girl's introduction to the world, her double-crossing relationship with Leon and her taking the toxic substance, as times when, if she had settled on an alternate choice, her life would not have finished as sadly.   â â â â When we initially meet Emma, the future Madame Bovary, we see her as being a lady who is refined maybe more than the normal laborer young lady living on a ranch. We finish up this since she went to a life experience school where she was instructed moving, geology, embroidery and piano. (p.15) Charles, on the other hand, gives her more credit than she merits. He sees her too educated, complex, delicate and adoring, with the last trademark being the one she needs most. Not long after Emma weds Charles we see her misery, and we are confronted with an issue, for what reason did she wed him? There are various potential responses to this, yet the end is the equivalent: in the event that she had not hitched him it would have been exceptional for them two. Emma would not have been so hopeless and discouraged for an incredible duration and Charles would have discovered somebody who might restore his affection and who might welcome him. All through the novel Emma never communicates her thankfulness for her significant other. On the opposite, she frequently communicates her hating for him - Charles never appeared to be so offensive to her, his fingers never appeared to be so unpolished, his brain so dull of his habits so unrefined - . (p.161)   â â â â However, Emma and Charles were hitched. An uneventful year passed and Emma came to one more byway of life - should she have an infant now,

Success of Communist Ideas in American Government Essay example -- Exp

The Success of Communist Ideas in American Government   â Ever since the start of the Cold War, Americans have held Socialism to have many negative undertones. Our nation has been centered around forestalling the spread of that malicious type of government. Wars were battled in remote grounds; American lives were lost shielding the world from Communism. Numerous Americans would be appalled, at that point, to find that the noble arrangement of Capitalism really fuses numerous Communist thoughts. Indeed, a large number of Karl Marx's extreme thoughts have arrived at the most principal foundations in the United States government; the administration that did everything possible to keep the seeds of Communism from flourishing in different nations.   â â â The administration Karl Marx imagined has never come around. The Socialist governments we're all acquainted with, for example, the ones in China and the previous USSR, never verged on accomplishing genuine Communism. They can be better portrayed as autocracies, as opposed to governments for the individuals. All things considered, the US was right in forestalling their power over the world. Be that as it may, because of the utilization of the mark Socialism, numerous Americans have compared this thing with fascism. To be Communist is to be agreeable to a extremist government, they state. This straightforward bias lead to the time of McCarthyism, which decimated the lives of supporters of Marx's thoughts. So has Marx's Communism endure? At that point and now, a few of the United States' government offices are inherently Communist, taking their establishments nearly legitimately from The Communist Manifesto.   â â â One of the most radic... ... best instances of socialism can be discovered right here, in the United States.  Works Cited  Air Transportation Association - Industry Information. 21 July 2000. Air Transportation Association. http://www.air-transport.org/open/industry/16.asp  Leading body of Governors of the Federal Reserve System. 13 Oct. 2000. The Federal Hold Board. 14 Oct. 2000 http://www.federalreserve.gov/  Brief Corporate History of AT&T, A. 2000. AT&T Corp. 17 Oct. 2000. http://www.att.com/corporate/rebuild/history.html  Marx, Karl. The Communist Manifesto. A World Of Ideas. Ed. Lee A. Jacobus. fifth ed. Boston: Bedford, 1998. 212-232.  Open Transportation Ridership Statistics Index. 17 Oct. 2000. American Public Transportation Association. 17 Oct. 2000. http://www.apta.com/details/ridershp/index.htm

The Fundamentals Of Television Essays - Television Technology

The Fundamentals of Television In this report on TV I will talk about TV flags, the segments the make up a TV, and how a TV delivers the image and sound for the last yield. The sound bearer is at the upper finish of the range. Recurrence adjustment is utilized to intrigue the sound on the bearer. The most extreme recurrence deviation is twenty-five kilohertz, extensively not exactly the deviation allowed by confession booth FM sound system. Thus, a TV sound sign involves less transmission capacity in the range than a standard FM communicate station. Sound system sound is accessible in TV, and the multiplexing technique used to transmit two channels of sound data is practically indistinguishable from that utilized in sound system transmission for FM broadcasting. The image data is transmitted on a different transporter found 4.5 MHz lower in recurrence than the sound bearer. The video signal got from a camera is utilized to plentifulness regulate the image transporter. Various techniques for regulation are utilized for both sound and picture data so that there is less obstruction between the image and sound signs. The full upper sidebands of the image data are transmitted, however just a segment of the lower sidebands is stifled to monitor range space. The shading data in an image is transmitted by method for recurrence division multiplexing procedures. Two shading signals got from the camera are utilized to regulate a subcarrier that, thusly, adjusts the image transporter alongside the principle voice data. The shading subcarriers utilize twofold sideband-smothered transporter AM. The video sign can contain recurrence segments up to 4.2 MHz. In this manner, if both sidebands were transmitted at the same time, the image sign would involve 8.4 MHz. The vestigal sideband transmission diminishes this extreme transfer speed. Since a TV signal involves so much data transmission, it must be transmitted in a high recurrence bit of the range. Television signals are appointed to frequencies in the VHF and UHF extend. US TV stations utilize the frequencies somewhere in the range of 54 and 806 MHz. This part of the range is isolated into sixty-eight 6MHz channels that are doled out frequencies. Channels 2 through 7 possess the recurrence go from 54 to 88 MHz. Extra TV channels consume the space somewhere in the range of 470 and 806 MHz. The video signal is regularly created by a TV camera, a complex electronic gadget that joins focal points and light-delicate tranducers to change over the scene or article to be seen into an electrical sign that can be utilized to regulate a transporter. To do this, the scene to be transmitted is gathered and centered by a focal point upon a light-delicate imaging gadget. Both vacume cylinder and semiconductor gadgets are utilized for changing over the light data in the scene into an electrical sign. The scene is separated into littler portions that can be transmitted sequentially over some stretch of time. It is the activity of the camera to partition the scene in a systematic way with the goal that a satisfactory sign is created. This procedure is called filtering. Filtering is a strategy that splits a rectangular scene into singular lines. The standard TV scene measurements have a viewpoint proportion of 4:3; that is, the scene width is four units for each 3 units of stature. To make an image, the scene is partitioned into many fine level lines called check lines. Each line speaks to a limited segment of light varieties in the scene. The more noteworthy the quantity of output lines, the higher the goals and the more prominent the detail that can be watched. US TV gauges require the scene to be separated into a limit of 525 flat lines. The errand of the TV camera is to change over the scene into an electrical sign. The camera achieves this by transmitting a voltage of 1 volt for dark and 0 volts for white. The scene is isolated into 15 output lines numbered 0 through 14. The scene is centered around the light-touchy territory of a vidicon cylinder or CCD imaging gadget that filters the scene one line at time, transmitting the light varieties al ong the lines as voltage levels. Where the white foundation is being examined a 0 volt signal happens. At the point when a dark picture component is experienced a 1 volt level is transmitted. The electrical

Parents - Writing an Essay For Your Vaccine Essay Topics

Parents - Writing an Essay For Your Vaccine Essay TopicsIf you are a parent, your vaccine essay is one of the most important parts of the application process. In fact, there are several factors you will want to consider that will help to make your essay more interesting and easier to write.A good way to start with your vaccine essay topics is to first consider who you are writing for. Make sure to include the person's age, gender, and location. This will help to ensure that everyone that reads your application gets a chance to read your thoughts.Next, think about what the letter will say. You may choose to include a list of benefits, or you may choose to focus on concerns. It is up to you how you want to include in your letter.Once you have a list of topics, think about the personal preferences of the person you are writing for. Think about things like his or her hobbies, interests, or favorite foods.How you write is a personal choice, but it is important to show that you are prepare d for an outbreak. You do not want to be caught off guard by a threat, and you should be aware of any changes in your own routine. Keep these things in mind and write the letter in a way that shows you are prepared.Writing an essay can be one of the best ways to prepare for a virus outbreak. It allows you to get out the stress of preparing for a vaccine. If you enjoy writing, it will help you to remember to do it after you get the shot.The key to writing the letter is to make sure it is not boring or repetitive. You should always make sure you are providing the most relevant information and telling the person's opinion about the issue. This way, if you need to respond to the letter in a month, you will be ready for it.

Multiple Personality Disorder - 1415 Words

We’ve all experienced the feeling that we’ve moved into a different life, dissociation from reality, just mild like when we daydream, delve into a good book or become engrossed with a project. But then after that, we do still come back to reality. However, some people are diagnosed with a dissociative identity disorder or the popular multiple personality disorder (MPD). This differ from mild dissociation that all of us commonly experience. People who have this live a fairly complicated life. Sadly, people who have this experience traumatic physical, sexual or emotional abuse during their childhood. MPD is a severed form of dissociation from reality in which it reflects a person’s extreme lack of connectivity to the world he is in†¦show more content†¦When put under hypnosis, the personality that could emerge may be responsive to the therapists requests. Underlying this somehow scary phenomenon, the person can be experiencing depression, mood swings, and suicidal tendencies. Accompanying this disorder, these persons can also have sleep disorders like insomnia or somnambulism. They may have anxiety disorders, alcoholism, and eating disorders as well. They often have hallucinations, both auditory and visual, which aggravate the situation. Even more alarming than the already frightening aspects of the disorder, some MPD patients even have a tendency to self-persecute, sabotage themselves and inflict on the their own bodies violence. They would also do what normal persons would not, like go into risky activities and commit crime because they feel like they are b eing compelled to do it. In a way, they truly believe that they have no other choice but to do it (WebMd). As a person without the disturbing disorder, I could only read about stuff and think whether MPD is real. But then, with so many accounts on people having multiple personality disorder, and then experts giving out their diagnosis whether they are still confused or not, I still believe there are people really with MPD. But then, we cannot discount the possibility that criminals can fake to have another personality and they are compelled to do the criminal act they did, right? I also cannot help but sympathizeShow MoreRelatedMultiple Personality Disorder1920 Words   |  8 PagesMultiple Personality Disorder One particular disorder in the medical field called Multiple Personality Disorder, has caused controversy between those who believe it is real and those who think it is purely part of an individual’s imagination. Multiple Personality Disorder is characterized by the existence of two or more distinct alters or personality states that persistently have control over a person. For those who believe strongly in its existence, it poses very real consequences and hardshipsRead MoreMultiple Personality Disorder (MPD) Essay example756 Words   |  4 Pages Multiple Personality Disorder (MPD) Dissociative Identity Disorder (DID) nbsp;nbsp;nbsp;nbsp;nbsp;Multiple Personality Disorder (MPD), which is now called Dissociative Identity Disorder (DID), is a Dissociative Disorder. This disorder is when a person has two or more distinct personalities that often control the person’s behavior. This disorder has many controversies because of the fact that it is not scientifically proven. nbsp;nbsp;nbsp;nbsp;nbsp;One personality is usually restrainedRead More Multiple Personality Disorders1032 Words   |  5 Pages â€Å"Multiple Personality Disorders† nbsp;nbsp;nbsp;nbsp;nbsp;Sometimes people undergo traumatic experiences in their lives that are either physical or mental and maybe even a combination of both. If the experience was so intense, and so horrible, that the mind didn’t want to remember it, or possibly didn’t know how to deal or cope with it, then that one experience has the power to split a person’s mind into â€Å"another personality†. If this happens, the other personality or personalities comeRead MoreMultiple Personality Disorder1423 Words   |  6 Pagesfrom reality, just mild like when we daydream, delve into a good book or become engrossed with a project. But then after that, we do still come back to reality. However, some people are diagnosed with a dissociative identity disorder or the popular multiple personality disorder (MPD). This differ from mild dissociation that all of us commonly experience. People who have this live a fairly complicated life. Sadly, people who have this experience traumatic physical, sexual or emotional abuse duringRead MoreThe And Multiple Personality Disorder1261 Words   |  6 PagesHypnotherapy/Multiple Personality Disorder Hypnosis can help with therapeutic evolvement while someone has Multiple Personality Disorder or MPD for short. Often times many cases of MPD are found in the United States,according to Joseph Goldberg, a doctor at webmd.com, 1 out of 100 people in the United States get MPD per year.The subject that has MPD does not realize they have a problem,because the subject believes that what they are seeing and feeling are real. Many of the cases of MPD are foundRead MoreMultiple Personalities Disorder Analysis1037 Words   |  5 PagesMultiple Personality Disorders (MPD), or what has been re-classified, Dissociative Idenitfy Disorder (DID), is a deliberating and frightening illness for the DID individual; as well as their friends and family. The meaning of DID (Dissoiative Idenity Disorder) usually means that a person has more than two self-states or identities, which often times appear like entirely different personalities. When one is under the control of one identity, the person usual ly is unable to remember some of the eventsRead MoreThe Theory Of Multiple Personality Disorder1486 Words   |  6 Pageslocation, name, age, or their entire identity (Residential). This could be multiple personality disorder- or MPD for short. Multiple personality disorder was first thought to be nonexistent, or extremely rare, but now after thousands of diagnoses (Carter), multiple personality seems to be in the in the spotlight of psychological disorders. Though multiple personality disorder only became a legitimate psychiatric disorder in 1980, there had been cases reported before then. Various individuals believeRead MoreMultiple Personality Disorder Essay1635 Words   |  7 PagesMultiple Personality Disorder Multiple Personality Disorder (MPD) is a mental disease that exists in about one percent of the population. Much research supports the existence of this disease and its origins, causes and effects on the people in who suffer with it. This essay will clearly define Multiple Personality Disorder along with a detailed synopsis of the disease itself. The diagnosis, alter personalities, different treatments and views will indicate the disease is real. The AmericanRead MoreTypes Of Multiple Personality Disorder848 Words   |  4 Pagesis multiple personality disorder? Multiple personality disorder also known as Dissociative Identity Disorder is a severe condition in which two or more distinct identities, or personality states, are present in and interchangeably take control of an individual. DID is a disorder categorized by identity division rather than a creation of separate personalities. The disorder is not due to the direct psychological effects of a substance or of a general medical condition. DID was called Multiple PersonalityRead MoreSymptoms Of Multiple Personality Disorder1704 Words   |  7 Pagesand not knowing what you had just done; imagine having seven different people living inside of your head all competing to become you. This is a daily struggle for those who are suffering from Multiple Personality Disorder. There are many misconceptions in the United States about Multiple Personality Disorder. First off, it is an actually disease, that cannot be just â€Å"turned off†. It is generally brought on by a traumatic event in that person’s youth. More often than not it is seen in those who were

Treatment Of Anxiety Among Children And Adolescents

Treatment of Anxiety in Children and Adolescents Mental health is becoming more prevalent in todays society as many social groups are working to raise awareness for it. However, while this is the case, sometimes children and adolescents that face the same challenges are forgotten about. I chose to research the topic of anxiety because it is personally something I have suffered from since childhood. When we read the chapter for class on anxiety, it was very hard for me. No one recognized the anxiety I had at a younger age and because of that, my anxiety has gotten worse not better. Therefore, through this research I want to grasp a better understanding of treatments for anxiety in children and adolescents. A common way to help diagnose anxiety is to use scales and surveys. They require less time than a physicians visit and they allow the patient to help communicate their own symptoms. For children, it can be hard to verbalize how they are feeling to adults and that is a reason why scales are so useful. The first article I chose was The Multidimensional Anxiety Scale for Children (MASC): Factor Structure, Reliability, and Validity which talked about the Multidimensional Anxiety Scale for Children (MASC) and the development of the scale. The MASC was created to â€Å"assess a wide spectrum of common anxiety symptoms in children† (March, 554) instead of testing for testing for specific types of anxiety. By doing this, the test focused less on specific groupings of anxiety symptomsShow MoreRelatedEssay about Separation Anxiety Disorder Among Children and Adolescents 1320 Words   |  6 Pagessymptoms of Separation Anxiety Disorder among children and adolescents, the refusal of chil dren diagnosed with Separation Anxiety Disorder to go to school, and the treatments that are used to treat this disorder. Studies have shown that Separation Anxiety Disorder is the third most common anxiety disorder among children. Symptoms are fairly easy to recognize, but must be addressed quickly. Refusal to go to school is one of the most significant consequences of this disorder. Treatments are being made availableRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1734 Words   |  7 Pageswell-being issue amongst children and young adults. The physical health and the ability to perform at school, work and in society, highly depend on the mental health of an individual (Ollendick 2012). The Australian figures of a burden of the disease show that mental health problems occur in approximately 14% of young people aged 4–17 years, and 27 % in the 18–24-year-old age range. Most mental disorders, for example, attention deficit hyperactivity disorder(ADHD), anxie ty disorder, mood disorderRead MoreThe Prevalence Of Mental Illness1348 Words   |  6 Pageset al., 2011) One of the greatest concerns is that many in need of mental health services are not receiving treatment. Adolescence is a vulnerable period for the onset of mental illness and gender differences are evident in terms of prevalence and causation. Gender specific mental health services should be incorporated into the Canadian school system to promote mental health among adolescents, identify those who require individualized services and reduce the stigma associated with mental illness. Read MoreWhat Makes A Child Butt Out At Their Parents And Others? Essay1593 Words   |  7 Pagesothers? Does the impact of war life destroy a veteran’s home? These are questions that medical professions analyze daily in psychological treatments of individuals. Psychological theory is the science that models the understanding of human thoughts, emotions and behaviors (Cherry, 2016). What is Posttraumatic Stress Disorder (PTSD)? PTSD is a very serious anxiety disorder that occurs in an individual following an unsuspected experience or even by witnessing a traumatic experience in a person’s lifeRead MoreEssay on Cognitive-Behavior Therapy: Annotated Bibliography 1233 Words   |  5 Pages Journal of Clinical Psychology, Special Issue: In Session, 59(5), 555-568. Self-disclosure plays a significant role in the bond between therapist and client. It helps in facilitating positive changes in clients and aids positive outcomes of treatment. Self-disclosure enhances motivation and expectation. The authors of this article discuss how self-disclosure within the context of cognitive-behavior theories (CBT) uses reinforcement and modeling techniques to accurately self-disclose. These techniquesRead MoreEssay on Cognitive Behavioral Therapy1075 Words   |  5 Pages Cognitive behavioural therapy has been proven to be effective in the treatment of child and adolescent depression (Lewinsohn Clarke, 1999; Harrington et al, 1998, March et al, 2004). There is general agreement in the clinical literature that the techniques of cognitive behavioural approaches to therapy are likely to be effective in treating depression (Brewin, 1996; Beech, 2000). In the American Psychiatric Association’s Diagnostic Statistical Manual (APA, 2000) the symptoms of depressionRead MoreAdolescents And Adolescent Multiethnic Populations : Challenges And Opportunities For Enhancing Knowledge And Practice1148 Words   |  5 PagesAnxiety in Children Cooley, M. R., Boyce, C. A. (2004). An introduction to assessing anxiety in child and adolescent multiethnic populations: Challenges and opportunities for enhancing knowledge and practice. Journal of Clinical Child Adolescent Psychology, 33(2), 210-215. doi:10.1207/s15374424jccp3302_1 This article is an introduction to the larger project titled â€Å"Assessing Anxiety in Child and Adolescent Multiethnic Populations†. Cooley and Boyce (2004) present an overview of anxiety symptomsRead MoreSocial Anxiety And Its Effects On The World1738 Words   |  7 Pagesbeing specific to certain things or situations. Social anxiety is listed differently in the Diagnostic and Statistical Manual of Mental Disorders (5th ed.), with criteria almost identical to those of social phobia with the exception that the fear be out of proportion in frequency and/or duration (American Psychiatric Association, 2013). Its symptoms range from blushing and profuse sweating to heart palpitations and panic attacks. Social anxiety is one of the top psychological problems in the UnitedRead MoreSsri s For Selective Serotonin Reuptake Inhibitor1651 Words   |  7 PagesAntidepressants first started being marketed in the late nineteen nineties to adults for the treatment of depression and anxie ty. Studies done during this time showed that SSRI’s had less negative side effects compared to depression medications that were already being used. Prozac was the first drug in this classification of antidepressants. Today not only are SSRI’s used for the treatment of depression and anxiety but they also are prescribed to treat post-traumatic stress disorder, and premenstrual dysphoricRead MoreSocial Media s Influence On Mental Health And Overall Quality Of Life1707 Words   |  7 PagesSocial media usage by adolescents must be limited in order to improve mental health and overall quality of life. Adolescent social media activity continues to grow, creating technology dependence in younger generations. Technology remains in its prime throughout the twenty first century with advancements in internet and smartphone capabilities. As technology becomes more accessible to younger generations, minors continue to spend more of their day trapped in a cyber universe and disconnected from

Principles Of Strategic Management Abingdon-Myassignmenthelp.Com

Question: Discuss About The Principles Of Strategic Management Abingdon? Answer: Introducation Strategic management is regarded as the process of setting objectives for the business analyzing internal and external environment of the business so as to operate efficiently in the market. Further, it is a well-known fact that in the modern era the market where companies operate is full of challenges and this has the adverse impact on the businesses(Wang, et al., 2014). Therefore, effective strategies are must through which companies can easily manage their overall performance, and in turn, it acts as the development tool for the entire firm. The tools such as SWOT, Porter, pestle, etc. are mainly undertaken for analyzing internal and external environment of the businesses. They support in knowing the range of challenges present in external or internal that businesses will face and on the basis of the same it is possible to develop strategies. The present study carried out is based on AirAsia X which is Malaysian low-cost airline headquartered in Kuala Lumpur, Malaysia. It is considered to be one of the largest airlines regarding destination and fleet size. Various tasks have been covered in the report which involves SWOT, Porter of the company along with recommendations to enhance present performance Porter five forces analysis In the present scenario, analysis of industry competitiveness is essential for long-term sustainability of a company. Furthermore, the use of Porter five force models can assist organizations to analyze the overall extent to which external forces can impact the operations and activities(Takazawa, Takasuga, Doi, Saito, Shibata, 2016). Implementation of Porter Five force model supports businesses to understand and analyze the vital force which shapes the overall degree of competition within a particular industry. The application of porter framework on Air Asia is mentioned below as: Threat of new entrant - The threat of new entrants in the airline industry can be considered as weak, and the rationale behind this is the entry barriers present with the industry(Wang, et al., 2014). It can be asserted that massive investment, capital, and resources are required to enter the airline industry. Industries or sectors with low entry barrier make it very easy for new businesses to get into the industry(Vogel Gttel, 2013). However, it can be critically argued that the growing need and demand of travel among people in the world can encourage new businesses to enter the airline industry and compete with existing brands such as Air Asia. In such situations, the threat of new entry for the company like Air Asia can become very high. To deal with these types of situation, the brand will be required to carry out changes in its strategy and products at frequent interval. The approach will support Air Asia to maintain its existing market share in the airline industry(Stead Stea d, 2013). Considering the present situation of the market, it can be expressed that the industry has become saturated and this has resulted in creating obstacles for new companies regarding entering the industry. Rivalry of existing firm Intense competition among businesses or companies in the industry results in creating obstacles regarding achieving higher growth, profitability, and market share. Furthermore, customers are available with wide range of options to choose from and this result in affecting the overall sales and profits of companies(Hubbard, Rice, Galvin, 2014). At present, Air Asia is facing intense competition from the brand such as Tiger Airways, Jetstar Airways, and SilkAir. Any changes in the price and strategy of competitors force Air Asia to carry out modifications in its existing strategy and prices(Roy, 2014). At the same time, the brand is required to emphasize on areas such attaining the high degree of customer satisfaction and loyalty. The unique selling proposition of Air Asia is that it has adopted a low price strategy and this is helping the brand to attract more and more customers. However, the threat of competition within airline industry is very high, and thi s is a major challenge for the organization. Threat of substitute product The threat of substitute product within the airline industry is very high, and this has emerged as a major issue for all brands including Air Asia. The rationale behind this high threat of substitute product is that there are different modes of transportation available to the customers(Pereira Caetano, 2015). Customers can opt for services such as private transportation (road) and fast trains (rails) to go from one place to another. In addition to this, the substitute services are much cheaper than the services provided airlines industry. It sometimes acts as a motivational force and encourages people to buy substitute products instead of opting for the services offered by Air Asia(Rothaermel, 2015). The result of this is that the selected business enterprise is not able to attract the desired number of customers in the long run. Bargaining power of customer - In the airline industry, the bargaining power of customers is very high, and this is another threat for Air Asia. It can be expressed that at present, people or customers are available with wide range of options and alternatives to choose from. At the same time, the customers are not required to pay any additional cost of switching, and this makes it very easy for them to switch from one company to another(Peppard Ward, 2016) Air Asia is expected to offer attractive discounts and schemes to retain existing customers and attract new ones. In addition to this, the brand is also needed to ensure that the clients are provided with satisfactory services against the money which they have paid. In case satisfactory services are not offered then the customer may switch to other brands operating in the marketplace(Kumar, et al., 2017). Such situation will adversely affect the overall volume of sales and profitability. Bargaining power of supplier The suppliers within Airline industry includes fuel companies, manufacture of aircraft, food and catering providers, labour union, etc. Furthermore, it is almost impossible for businesses to carry out the smooth flow of all their activities and operations with getting adequate cooperation from the industry suppliers(Nerur, Rasheed, Pandey, 2016). Thus, it can be stated that the bargaining powers of the suppliers in the airline industry are very high. The result of this is that the suppliers can dominate Air Asia and other players over prices. Presently, the number of vendors present in the industry is less, and this is another reason behind high bargaining power of the supplier within the airline industry(Wong, Chung, Hsu, 2016). Swot In order to analyze the internal environment of business SWOT analysis as one of the tools is most effective as it highlights the key strength along with the weakness of the business that is present internally. Apart from this opportunities and threats are identified that are present in the external environment of the business. Considering the case of AirAsiaX where the company started its operations in the year 2001 with two old aircraft. No doubt the market where AirAsia X operates is highly competitive and regulated by different laws which organization is required to comply with(Morden, 2016). The government has introduced a large number of laws that company needs to be followed for sustaining the market for the longer period. The company has adopted strategy of offering services at low cost where organization has promised Now Everyone can Fly The organization has adopted low-cost carrier model and along with this cost-saving innovations are carried out on continuous basis where AirAsia X is considered to be the first airline to use the new Airbus A320 aircraft that was installed with sharklet wing tips. In order to understand the key strengths and weaknesses of the firm SWOT analysis of company has been carried that has been shown below: Strength - The main strength of AirAsia X is that it holds lowest unit cost in the industry and due to this reason organization is famous worldwide. AirAsia X is the only airline in the global market with CASK below USD4 cents(AirAsia, 2017). The shortest route on which company operates is of three and half hour. The company offers its wide range of services at a lower cost, and this allows in attracting the large number of customers towards its services in the market. The main competitor of the company is Asian full-service carriers which hold unit cost higher than the firm(CAPA, 2014). Another key strength of the organization is flexibility associated with its fleet. This supports in understanding the strong relationship between AirAsia X and the sister group named AirAsia. On a yearly basis, the fleet size of the company grows by seven, and it is expected to reach 98 by the end of the year 2024(Hunt, Petitt, Truong, 2016). AirAsia is regarded to be the leader in the long haul low -cost segment, and this is indicating that AirAsia X holds the capability to dominate the entire market. So, in this way, these are some of the main strengths of the company. Weaknesses - The main weakness of AirAsia X is that company is not able to earn adequate amount of profits in order to recover the major costs. No doubt, the organization operates on the wider basis, and all its operations are costly. From the last, three to four years company is not able to earn high profits(Jenkins Williamson, 2015). Different unprofitable markets of the company involve Paris, London, Delhi, Mumbai, etc. Further, main losses are suffered due to high oil prices along with the fluctuations in the market conditions. The stock price of the company has not performed as expected since IPO and it is another weakness of the company that has adversely affected its performance in the market(Homsombat, Lei, Fu, 2014). Lastly, the relationship between Air Asia and Air Asia is limited as some overlapping ownership exists, and this acts as hurdle at the time of operating. Opportunities - In the external environment where AirAsia X operates provides the wide range of opportunities to the business and it depends on the business how to take advantage of the same. One of the main opportunity is the restructuring of Malaysian airlines that can benefit an organization(Hill, Jones, Schilling, 2014). Flag carrier along with Malaysian airline is planning to cut jobs, and this plan will be implemented in the next nine months. There is a direct opportunity present for AirAsia X where the company can hire MAS employees and can operate on the different routes. MAS will not operate in the Europe market, and this will act as the main opportunity for the company. Another key opportunity is expansion in the Chinese market. At present country like China is one of the main markets for Malaysian based carriers market(Van De Vijver, Derudder, Witlox, 2014). The secondary cities of China are also expanding at the faster pace, and due to this, it is a feasible opportunity for AirAsia X to take expansion decision where Chinese market can be targeted. Lower fuel price is another opportunity where it can significantly allow to develop new routes and can assist in enhancing the profitability level(Harrison John, 2013). Considering the present situation, fuel cost accounts for 50% of the companys operation. So, the decline in the level of fuel expense can surely allow the company in enhancing its profits, and this can be utilized for expansion purpose. So, these are some of the main opportunities present with AirAsia X that can surely provide the competitive edge to the business in every possible manner. Threats- Intense competition in the industry is the main threat faced by AirAsia X at the time of operating in the market. The low-cost model of the company along with heavy reliance on transit traffic has allowed operating in the market. But in the near future, this model can act like the threat as other companies are also operating with better services at an affordable price(Hahn, 2013). This can lead to the decline in market share of the business. Fluctuation in the fuel price will also be the main threat for the company as it may increase in the near future. This will adversely affect profitability level of the business and company has to manage this issue in any possible manner. So, these are some of the main threats that can influence business operations Recommendations Expansion in china - One feasible option is present with AirAsia X to expand in the market of China, but it is recommended to the business to carry out external analysis as through this it is possible to know the range of opportunities present along with the threats that can adversely affect companys performance. No doubt the market of China is expanding at the faster pace where income level of people living in the society is up to the mark and on the basis of this they can easily afford services of AirAsia X. The present model of the company associated with low-cost can surely be beneficial in the China market where people will access the services of the company at a low cost. On a continuous basis, the external analysis needs to be carried out, and along with this, the company needs to modify its internal structure. Some special schemes can be introduced by the business at the time of expansion. The company has to ensure that its pricing strategies are appropriate and targeting the right locations will be profitable for the enterprise. US and Europe market - Considering the market of Europe and US where services of AirAsia X are not present. So, in this case, it is required for the company to carry out market analysis of both the nations so as to identify the range of opportunities present. Further, it is necessary to develop effective strategies as these markets are highly developed, and well-established players are present in the marke(Gamble Thompson Jr, 2014)t. So, it is recommended to introduce some unique services that can deliver more convenience to the customers. The company can analyze the strategies of the firms that are already operating in the market of the US and Europe. Through this, it will be possible for AirAsia X to successfully expand in these markets and in turn, the investment amount can be recovered in short period of time. Furthermore, it is recommended to carry out competitor analysis on the continuous basis so that actions of other companies may not adversely affect operations of AirAsia X in the new market where it will operate. Business class/services/safety It can be recommended that Air Asia can emphasize on introducing new services for the segment, i.e., business class. It can be expressed that at present, the brand has adopted low price strategy and it is mainly targeting people who fall under the middle and lower middle class of the society(Frynas Mellahi, 2015). Furthermore, intense competition in this particular segment has resulted in creating several obstacles for Air Asia regarding achieving higher sales and profitability. To deal with the challenge of increasing competition within the industry, the selected business enterprise can seek for introducing new services for a new market segment(Eden Ackermann, 2013). However, it is suggested that effective forecasting and market research should be carried out by Air Asia before introducing any new service. The rationale behind this is that it will help in reducing the risk associated with failure of new product/service in the market. It is suggested that the demand for airline services within businesses class has increased due to globalization and international expansion of companies. This type of situation is going to act as an opportunity for Air Asia regarding introducing new services in the marketplace. In addition to this, it will also assist the company in enhancing its existing market share along with increasing the volume of sales and profitability. It is suggested that Air Asia should also focus on improving overall safety and security measures in its airline services and flights. The result of this is that better safety and security will support in developing a strong sense of satisfaction among customers and will also encourage them to opt for the services offered by Air Asia. The company will be able to obtain a competitive advantage over the other brands operating in the airline industry. Digitalization expansion In the present scenario, digitalization has resulted in providing businesses with a potential platform to carry out marketing and promotion of products and services. Furthermore, the use of platforms such as social media and the internet can help companies to reach the target audience most conveniently. It can be recommended that Air Asia should emphasize on carrying out the expansion of its products and service over the various digital platform. The use of this strategy will support the company to reach international customers and cost-effectively attract them(Bettis, Ethiraj, Gambardella, Helfat, Mitchell, 2016). Social media tools will provide the company with an opportunity to interact with all people in the market and understand their changing need and demand. In addition to this, it will assist Air Asia to identify the issue issues or problems which are faced by the existing customers. Based on the information collected, the selected brand can carry o ut changes in existing services and strategies to acquire the higher degree of customer satisfaction in the long run(Andersen Andersson, 2017). Training and development programs can be offered to employees so that they can make efficient use of the digital platform and can contribute to the overall growth and development of Air Asia. Conclusion Based on the above study, it can be concluded that Air Asias low-cost strategy is the major strength of the company. Furthermore, the strategy has supported Air Asia in getting a competitive advantage over other airlines operating in the industry. It can be stated that quality services at a low price have resulted in developing a high degree of satisfaction among customers. The brand posses remarkable flexibility with its fleet and this is considered as another major strength of the brand. However, it can be argued that poor performance of the stock and lack of profitability has emerged as the biggest weaknesses of Air Asia. It can be inferred that the bargaining power of suppliers and customers is very high in the industry and this is a significant threat to Air Asia. 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